Refresh Your Next Fundraising Appeal

A major part of compelling storytelling is the verbiage you use to paint the picture for your donors. Using the right words can directly impact your campaign’s success. Don’t forget about the specific and intricate details of a story that tug on the heartstrings and build that emotional response with your constituents.
Here is a list of 35 fresh terms for your holiday and new year’s appeals:  
    • Resilient
    • Courageous
    • Remarkable
    • Revolutionary
    • Diligent
    • Dependable
    • Compassionate
    • Dedicated
    • Genuine
    • Committed
    • Gracious
    • Humbled
    • Sincere
    • Discover
    • Glowing
    • Phenomenal
    • Selfless
    • Sensational
    • Advocate
    • Empathetic
    • Dynamic
    • Heroic
    • Devoted
    • Tenacious
    • Unwavering
    • Zealous
    • Reliable
    • Resourceful
    • Severe
    • Comprehensive
    • Substantial
    • Enrichment

There are also many words we suggest staying away from, such as cantankerous, curmudgeon, copacetic, or cockamamie. One of our best tips for publishing stories is to remember your audience. Omit jargon, large confusing words, and words that may paint a negative picture. Your donors do not necessarily care about the details of every single one of your programs. What they do care about is the positive outcome of a life that you helped save or enrich. Stick to your main message while allowing your donors to connect with your cause and those in need of your services. 
“Writing is easy. All you have to do is cross out the wrong words.” – Mark Twain 
Your furry friend,



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