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Hitting The Google Adwords Jackpot!

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Successfully using a Google Grant and AdWords requires give and take, research, continual improvement, and consistent management. Not all organizations have the time or knowledge to do this on their own so they turn to RKD Alpha Dog. However, if you are currently managing your own Google Grant and AdWords without the expert guidance of our digital fundraising team, here are a few insider points to improve your results.
Segment and Target the Right People

Google’s purpose is to provide users with relevant content generated by keywords that pull pertinent information based on what was typed in the search engine. Keywords are vital to organizations who want to fundraise in the digital world. Google AdWords allows nonprofits to target potential prospects and current supporters by a simple search on Google. Below are five rules for selecting and managing your AdWords:
Think Like Your Advocates.  Consider the terms that current or prospective donors might use to search and keywords related to …