No-Nonsense Newsletter: Part 3

A blank screen or piece of paper can be intimidating when you don’t know what to write. Here are a few ideas to help fill your pages with relevant, engaging and inspiring content:
  1. Financial News.  Openly discussing your finances tells donors you have nothing to hide and that you are using donations wisely.
  2. Program Stories. Pick one of your programs and talk about why the program matters and how donors can help it succeed.
  3. Press Releases. If you think it is news to the outside world, it is likely to be news your donors want to hear.
  4. Did You Know? This type of content offers a surprising, relevant, or unknown facts about your mission or organization that readers will find interesting.
  5. Current Offers. Tours, special events, fundraising campaigns, educational classes and more help strengthen and build relationships.
  6. Previews and Reports. What’s ahead? What are the latest findings and numbers? How has your latest campaign helped meet a need or support a program?
  7. Client Case Histories. This story will show how your programs and services have changed lives for the better. Include conflict, tension, doubt, obstacles, and triumphs.
  8. Milestones. What accomplishments have been achieved because of your donors? Remember to reinforce a continuing need towards the end goals.  
  9. How To Pieces. How do supporters volunteer? How do they get involved in your next event? What about in-kind donations? Offer readers tips, tricks, and how they can help!

Star of the Show

Your donors want to hear about how they have made a difference in their community. Without them, you would not be able to carry out your mission. Your newsletter should focus on the donor experience. For example, instead of describing a picture in the caption, your copy should say something like, “Because of your donation to our BackPack program, little Becky gets to eat healthy meals this weekend.” Make your readers the hero of your stories by using words such as “you” more than “we” or “our”.

Endless Possibilities

There is a lot of different content that you can include in your newsletters but remember to always keep your constituents in mind. The goal of your newsletter is to educate and deepen your relationships. Give readers what they want to keep them reading longer and invested in your publications, and always remind them how their support is making a real difference.

“Quality in a service or product is not what you put into it. It is what the customer gets out of it.” – Peter Drucker 

Your furry friend,

You can find part 1 of this series here and part 2 here.


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