Reporting Season Is Upon Us

It’s that time of year when fresh industry and benchmark reports are released. We are a bit geeky about results and reporting at RKD Alpha Dog which is why we have dedicated the entire issue of our April Embark newsletter to reporting, benchmarks, metrics and results.
Our Favorites

We have a few reports that are our favorites: Blackbaud’s Annual Charitable Giving Report, M+R Benchmarks Study (available at the end of April), and AFP’s Fundraising Effectiveness Survey Report. Blackbaud’s report is great to capture results and industry performance for the entire nonprofit sector for the past year. AFP’s report gives the reader an overview of the last 10 years or so which is helpful when looking for trends and changes in donor behavior. M+R Benchmarks Study offers insight into recent trends of the nation’s top nonprofit organizations and covers topics from direct mail to newsletters, to social media and the future of fundraising.

Benchmark Tease

M+R recently sent out a sneak peek of their 2017 report and we want to share a few with our readers:
  • +14% increase in online revenue from 2015
  • 1.2% of website visitors made a donation
  • +23% increase in Facebook fan growth last year
  • 69 emails is the average per subscriber per year
  • 14% average overall email list churn
How Do These Results Affect Me?

While these industry reports and benchmarks hold helpful and critical updates for the industry, an organization should remember that these numbers are just a picture of the greater whole. Your organization has its own results, campaign testing, trends, donor behavior and profile, analytics, and meaningful metrics. Take what the reports present with a grain of salt and remember that each nonprofit is unique and only through analyzing data on the organizational level can one get a true picture of what is going on. Remember that our data specialists and results analytics team can examine your data file to allow your fundraising to reach more donors through the right channels to make a bigger impact in your community.

“Success is not final; failure is not fatal: it is the courage to continue that counts.” – Winston Churchill
Your furry friend,



Popular posts from this blog

To Send or Not to Send, That is The Question

The Psychology of Giving

Hitting The Google Adwords Jackpot!