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Showing posts from November, 2016

So Very Thankful

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It is again that special time of year when many of us give thanks for the people in our lives and the things we appreciate most. We want to thank you for allowing us to share our thoughts through this blog and for being fantastic partners all year long.

The following is a short list of what we are thankful for from each of us at RKD Alpha Dog:
We are thankful for our partners, who have chosen to associate with us in order to help fulfill their noble and necessary missions. We work with many organizations, and each and every one is important to us. We are thankful for the caring individuals who support all the many worthy causes that help sustain our communities. We are thankful for our expanded family of RobbinsKersten Direct and are excited for new strengths and fundraising strategies we can continue bring to you through this flourishing partnership. We are thankful for our colleagues and friends in the business and nonprofit communities. The encouragement and collaboration we receive f…

The Magic of Media

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With so many holiday and year-end strategies, campaigns, and messages being sent, it can be difficult to keep track of the technical details. If you aren’t working with an agency or partner like RKD Alpha Dog, it can be even harder to sift through the information on different types of ads and how to successfully execute each one. #GivingTuesday is right around the corner, so we are going to take a few minutes to talk about earned media, owned media, managed media, and of course, paid media. Earned Media

Earned media, or inbound marketing, is exposure you did not pay for. For example, when a newspaper covers one of your events or when someone tweets about how awesome your services are, that’s earned media. Since it is unprompted and doesn’t come directly from your organization, earned media can be cost effective, build donor trust, lead to higher retention rates, and offer higher conversion rates. What’s the best way to get more earned media? Your organization should create content that…