Planned Giving Pop Quiz! How Do You Score?

Planned Giving is all about relationship building and gaining trust with your donors. It is an integral part of your comprehensive fundraising strategy that cannot be overlooked. Take the short quiz below to get warmed up, then find out how well you are tapping into this fundraising strategy.
True or False?
  1. A recent study found that fewer than 9.5% of people who donate $500+ a year to a nonprofit had a charitable estate plan.
  2. Planned Giving can be referred to as deferred giving, legacy giving, and endowment building.
  3. One part of a successful planned giving program is learning what motivates donors.
  4. reported that total bequest giving in 2014 grew by 8%.
  5. For most U.S. charity organizations, 70-80% of planned giving dollars come from bequests.
How Did You Do?
Wondering how you did? If you answered “True” to all of the above, then you passed! Yes, all of the above statements are true. A study that tracked 20,000 Americans over 50 years old from 1995-2006 did in fact discover that only 9.5% of those who donated $500+ a year included a nonprofit organization in their will and estate plans. On top of that, there is a significant amount of money being transferred through generations, which is resulting in the growth of planned giving. Think of the untapped potential!
As for number two on the quiz, there are many names and terms out there for planned giving. You can find a great glossary of planned giving terms here: When trying to build a lasting relationship with donors it is important to connect their own motivation for giving with the needs of your organization. Consider why a donor thinks your organization is worth giving to and each gift impacts the community.
It’s All About Communication
A majority of legacy giving comes from bequests. It is important to know how to ask for a bequest and to direct your donors to a financial or legal professional for any technical questions. A good place to start after your planned giving direct mail piece has been delivered to a donor’s home is to pick up the phone and call. To help alleviate the potential awkwardness of a first phone call, it’s a good idea to create a list of conversation starters. These talking points should discuss the donor’s loyalty, their inspiration for giving, what they value, or any memorable experiences. A legacy giving program will take detailed planning but we promise that it will pay off with long-term stability for your organization.

“Planning is bringing the future into the present so that you can do something about it now.” – Alan Lakein 

Your furry friend,

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