Your Donor Retention Adventure Begins Here

Do you remember the “Choose Your Own Adventure” books? When the reader comes to the end of a passage, they must make a decision. Do they enter the dark cave or take the road that runs through the forest? Each decision takes the reader through a different part of the story and results in an unforeseen result. Donor retention strategies require the same decision making and risk taking.
The Cave or The Forest?
According to the 2016 Fundraising Effectiveness Survey Report, the new donor retention rate for last year was a dreadful 26.6%. In a recent Gallup survey involving over 17,000 donors nationwide, 47% gave money to three to five nonprofit groups and 15% gave to six or more. Moreover, over 80% of donors say that they need to believe in the organization’s mission, and over 60% want to know exactly how their gift will be used. So the question is, what is your current retention rate and which path are you going to choose to improve it?
Choose Wisely...
By now, you know how important it is …
The Cave or The Forest?
According to the 2016 Fundraising Effectiveness Survey Report, the new donor retention rate for last year was a dreadful 26.6%. In a recent Gallup survey involving over 17,000 donors nationwide, 47% gave money to three to five nonprofit groups and 15% gave to six or more. Moreover, over 80% of donors say that they need to believe in the organization’s mission, and over 60% want to know exactly how their gift will be used. So the question is, what is your current retention rate and which path are you going to choose to improve it?
Choose Wisely...
By now, you know how important it is …