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Showing posts from June, 2016

CAUTION! Database Cleaning in Progress

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You’ve heard it from us before. “Clean up your database now while the summer months are slow and you are planning for the holiday giving season!” Did you clean up your database last year? If not, when was the last time you cleaned up your list of donors? We’ll say it once more: bad data creates an inefficient process, mails to incorrect records, and can cost you a lot of time and money.

The Slippery-Floor Database cleanup may not be the most fun part of your job. However, not spending the time or focus to fix issues can hinder your fundraising efforts. Your donors and supporters are your most valuable asset so to send them duplicate pieces of mail or incorrectly spell their name can cost you more than you think. Take into consideration your acquisition mailings throughout the year and how hard your organization works to recruit fantastic new donors to your cause. Now think about how easy it is for someone to stop donating just because they were not asked for a forwarding address or the…