Supercharge Your SEO
Search Engine Optimization (SEO) can be an intricate process to implement into your organization. Our digital team can do amazing things with your website, but is there something you could be doing right now to boost your online discoverability? Here are three simple steps you can do today to enhance your digital presence.Create Impeccable and Relevant Content
First, build a foundation for what people want to read and hear about. Ask yourself these questions: What do I search for? What do I want to see? What do I want to show up in a search engine about my organization? Armed with answers to those questions, you can begin to post content about sector updates, current partnerships, reports and case studies, stories that invoke an emotional tug, or recent fundraising successes. Update your content regularly to keep the search engine algorithms accurate, which will turn up your website more often.
Master Unique Descriptions, Titles, and Keywords
Descriptions and web page titles are here to help! Rescue your SEO by simply changing how you title your website pages. For example, instead of using the title “About Us”, rename the page to say “About (Nonprofit Name)”. These titles appear in search engine results and will assist users in navigating to the right pages on your site. Include descriptions in your links and strong calls to action. Use “Click Here to Donate” or “Check Out Volunteer Opportunities” opposed to “Click Here”. RKD Alpha Dog can help you identify your best keywords and plug them into your content, titles, and descriptions.
Google+: Friend not Foe
Google+ is Google’s own social networking site that connects to the search engine and can easily increase the chance of someone finding you online. Google+ takes into consideration how many people you have in your circles and how many circles you belong to; it’s more than just what you post, it’s how you interact with those online. Join RKD Alpha Dog on Google+ to connect with others in your industry, get updates, and add us to your own organization’s circles. Spend some time finding thought leaders, social media influencers, your own team members, other nonprofits in your sector or geographical location, news outlets, and more.
SEO is a key digital element to unite your donors and supports to your cause. For deeper analysis and the ability to crush SEO, talk to our digital team!
“All the best heroes are ordinary people who make themselves extraordinary.” – Gerard Way
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