New Year’s Resolutions to Actually Keep

Happy New Year! The fresh start of a brand new year and the promise of great potential often present an opportunity to create resolutions and goals to accomplish. Here are three resolutions you will actually be able to keep in 2016:

  1. Thank Your Donors. Take a good look at your current procedures for thanking donors after a gift is made. Make 2016 the year that you send timely and personalized thank you notes and consider a welcome series online. Thanking your donors in a timely manner will retain their loyalty and commitment to your mission. Stay tuned for our next blog post that focuses on gift acknowledgements. 
  2. Update Your Website. This resolution does not need to be a complete overhaul of your current site. Consider optimizing your donation forms, Search Engine Optimization, call to action, and usability on mobile devices. Blackbaud reported a 45% increase in mobile giving from 2014 to 2015! View the whole report here.
  3. Keep Your Data Clean. Plan time at the beginning of the year to look through your database and use the NCOA and dedupe reports from your Account Manager. Then, schedule to clean your database on a regular basis. A fresh file will save your organization time, money, and resources for direct mail and digital fundraising. Contact us sooner rather than later if you need help reorganizing and cleaning your file!
January is also a time for planning and setting objectives. Remember that RKD Alpha Dog is always available to talk about your 2015 results and how you can further spread your mission in 2016.

"All our dreams can come true, if we have the courage to pursue them." - Walt Disney

Your furry friend,



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