Showing posts from October, 2015

Planning for #GivingTuesday 2015

December 1st will mark the 4th annual #GivingTuesday – and with more than 10,000 organizations planning to participate, this annual event has turned into much more than just a temporary, philanthropic fad. It was created to support and celebrate not-for-profit organizations and now kicks off the holiday giving season.

October is the perfect time to start planning for this day of giving. RKD Alpha Dog's #GivingTuesday kit will allow you to see why you need to participate in this day, how to strategize your promotional efforts, set your campaign plan, determine content and goals, offer a checklist and a plan of action to get you started down a path to success.

RobbinsKersten Direct Announces Acquisition of Alpha Dog Marketing

RobbinsKersten Direct, a multi-channel direct response fundraising and marketing agency with offices in Boston and Dallas, has acquired Lincoln, Nebraska-based Alpha Dog Marketing. 
Alpha Dog Marketing is now RKD Alpha Dog, a Division of RobbinsKersten Direct, and will provide fundraising and marketing solutions to regional food banks, animal care, and chapter-based nonprofit organizations nationally.

The acquisition deepens RobbinsKersten Direct’s commitment to the nonprofit food bank sector where RKD has provided marketing and fundraising services since 1997, and which Alpha Dog Marketing has served since 2006. The acquisition also provides RKD a strong presence within the animal shelter and local/regional humane society sector, which market leader Alpha Dog Marketing has served since 2006.
RobbinsKersten Direct is a premier provider of integrated multi-channel fundraising and marketing services to nonprofit organizations throughout the United States and Canada. A winner of numerous no…