Showing posts from September, 2015

Focus on Donor Attrition and Improving Retention

Why Donors Leave*:
5% thought charity did not need them8% received no information on how money was spent9% have no memory of supporting the organization13% were never thanked for their gift16% have passed away18% received poor communication from organization36% gave resources to agencies believed more deserving54% could no longer afford to give
Research shows that there is about a 2% chance of obtaining a gift from a new donor compared to a 60-70% chance of obtaining a gift from a current donor. Donor retention is one of the most important topics in fundraising and yet it is often financially supported the least. Your organization spends a large amount of resources on acquisition strategies for new donors.So why are so many agencies not budgeting to spend resources to retain those donors?

Let’s break down some of these statistics. If 53% of donors leave due to an organization’s lack of communication - aside from the 16% who stop donating because of death - all of these reasons can be pr…

September Checklist for End of Year Preparation

There are a limited amount of days left until the Holiday Giving Season begins and we want to make sure you are ready for it! Follow this checklist to prepare for the upcoming fourth quarter: Look at last year’s EOY campaign:Pull the reports from last year that show total revenue raised, retention, acquisition, number of gifts, average gift size, etc. Pay attention to which parts of the campaigns were successful and which could be improved.
Create your objectives:After reviewing last year’s campaign, you will be able to set goals to improve your results and expand your community impact.
Develop campaign concepts: Alpha Dog Marketing can launch your agency ahead of the competition and put you in front of the right donors. We can help you strategize and create your campaign theme, showcase the timeliness of your need and demonstrate how to present your message to your audience in an impactful and effective manner.
Do a website audit: Your agency website is crucial to your digital fundraisi…