5 (More) Simple Strategies for YouTube Success

We had such a great response from our last YouTube Optimization blog post that we decided to post a follow up! YouTube and other video sharing sites, like Vimeo, give organizations with limited resources the ability to publish multimedia broadcasting. Here are five more ways you can get the most out of your YouTube channel.
  1. Tag! Video tags will help those searching for your videos to find you on YouTube. Use tags in the title of your video, in the description, for strong keywords, and in video categories. The goal is to accurately represent the content of your videos, strengthen your Search Engine Optimization (SEO), and increase your brand awareness.
  2. Subscribe and follow other organizations that you are interested in. By subscribing to other channels that are either associated with your organization or that you are interested in, you are opening your channel up for more traffic from those outside channels. There is a higher chance that someone will like your channel if you subscribe to theirs.
  3. Share! Use your other social media channels, like Facebook and Twitter, to spread your video. This provides content for those channels, as well as, expanding your audience. Send your video through email and embed it in your website to reach even farther.
  4. Use testimonials from volunteers, staff and donors! Allowing your audience to have a voice will increase the significance of your channel. By giving way to the two-way communication you are creating a stronger connection and therefore increasing the value of your online relationships.
  5. Plan your content. Create a content calendar with valuable, relevant and consistent information in order to acquire more followers. Thinking about your audience is the first step in deciding what to include, when to post, and where to publish your content. Having a consistent message in your strategy will build brand loyalty and awareness. Steps to creating content are first defining your mission and who your target audience is, which themes your content will follow, how you will distribute the information, and finally evaluating and measuring the performance of your content marketing.

Check out Alpha Dog Marketing’s new YouTube channel for more industry updates, recorded webinars, and educational videos! https://www.youtube.com/user/alphadogmktg


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