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Showing posts from August, 2015

5 (More) Simple Strategies for YouTube Success

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We had such a great response from our last YouTube Optimization blog post that we decided to post a follow up! YouTube and other video sharing sites, like Vimeo, give organizations with limited resources the ability to publish multimedia broadcasting. Here are five more ways you can get the most out of your YouTube channel.
Tag! Video tags will help those searching for your videos to find you on YouTube. Use tags in the title of your video, in the description, for strong keywords, and in video categories. The goal is to accurately represent the content of your videos, strengthen your Search Engine Optimization (SEO), and increase your brand awareness. Subscribe and follow other organizations that you are interested in. By subscribing to other channels that are either associated with your organization or that you are interested in, you are opening your channel up for more traffic from those outside channels. There is a higher chance that someone will like your channel if you subscribe …

5 Simple Strategies for YouTube Success

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In case you hadn’t heard, Alpha Dog Marketing just launched our own YouTube channel last month, so we thought it would be a good idea to give a few tips and best practices about how to make the most out of this social networking site. YouTube can be a great tool to expand your brand exposure and is one of the most engaging social media sites to date. Here are 5 simple ways you can optimize your YouTube channel: Be strategic in your channel design and initial setup. The first step to creating a great YouTube channel is to make the viewing experience pleasurable. Your organization’s logo, colors, and brand should be immediately recognizable in the profile and cover photos. Limit your channel description to a short paragraph that reflects your mission and core values.Create a strong call to action and utilize annotations. Customize each call to action and annotation message specifically to the video playing. The goal is to keep the viewers engaged, take action (share), make a donation, …