Mastering Donor Centricity

By -
Donor centricity means focusing on what your donors want most and how they think. It is your decision to change your communication style to stop language that is all about your agency and begin concentrating your messages about how wonderful and important your donors are to your mission. Below is a short list, and by all means not all of the ways to master donor centricity:

1. Timely Response. Make the time between donation and receipt as short as possible. The longer it takes the more likely your donor is to think that their donation is unimportant.

2. Appreciative and Relevant Acknowledgements. Your thank you notes need to be ‘love letters’ and should include language that mirrors the theme of your ‘ask’ message. It should be personalized specifically for your donor. This will encourage your donor to give again in the future.

3. Inspire Through Newsletters. Use your newsletter to connect your donors back to why they are supporting you first, and then continue to let your donors know that they are making a difference. Making your organizational newsletter language reflect ‘You/because of you’ will steward and inspire them to keep making donations and stay connected to your cause. We have great tips about reworking your newsletter language and content placement. (http://blog.alphadogmktg.com/2014/05/creating-newsletter-that-works.html)

4. Internet Friendly. Make online giving simple and easy to use. Supporters will give online if the donation form is easier than giving though the mail. It should be fast and convenient. Also, if your website is not yet mobile optimized, it’s time to move forward quickly. We can help!

5. Adapt.  Donor centricity and satisfaction is an ever revolving door. Asking one time for feedback is not enough. Continually make adjustments on what your donor base best responds to.

Increasing your donor centric practices will increase retention rates and new donor growth. Word will spread how wonderful your agency is in providing the best services for a cause that resonates with your donor and how appreciative your agency is of their support. Alpha Dog Marketing is here to help you measure your agency’s donor centricity to see how you performed before and after becoming donor centric.

Comments

Post a Comment

Popular posts from this blog

To Send or Not to Send, That is The Question

By -
Image
When is the best day to send e-news? If you send out any sort of e-news at all, I'm sure you've pondered that very question. We've wondered it, asked it ourselves, have been asked it by you, 'Googled' it too. We, just like everyone sending e-news, want. to. know.

I thought this a pawfect time to share what I found: 
1) Sending on Tuesday and Wednesday allows for the rush of Monday to subside, but still allows for the rest of the week to act on whatever the e-news wants you to.
2) What day do you like to read e-news?
3) Are there holidays or local events that need to be worked around?
4) Friday was also mentioned as the best day because it leads right into the weekend.
5) There were a couple places that mentioned Monday as the "new and hot" day.
6) Another source mentioned Tuesday, Wednesday and Thursday as the best days.

(You ask) So, Mr. Alphie, what's a girl or guy or dog to do?

One thread wove it's way through all the articles. The best day may be dif…
Read more

The Psychology of Giving

By -
Image
The million-dollar question that we all wish we had the perfect answer to: why do donors give? The truth is that donor and organizational advocates give a gift for a plethora of reasons. Whether a supporter is motivated intrinsically or extrinsically, we know that they give because it makes them feel good about making a positive change in the world. Our job at RKD Alpha Dog is to help our partners communicate that message and feeling. Giving Empowerment

When a person makes a gift to a nonprofit, they are doing so out of trust that the organization will use that money to better serve a community need. Someone once said, “People don’t give to causes, people give to lives with causes”. At the end of the day, there are many ways to give and there are different ways your organization can receive monetary funds. What matters the most is the donor relationship and the feeling of empowerment they get when they support your cause. So how do you make sure they get that warm fuzzy feeling?
Raconteu…
Read more

RobbinsKersten Direct Announces Acquisition of Alpha Dog Marketing

By -
Image
RobbinsKersten Direct, a multi-channel direct response fundraising and marketing agency with offices in Boston and Dallas, has acquired Lincoln, Nebraska-based Alpha Dog Marketing. 
Alpha Dog Marketing is now RKD Alpha Dog, a Division of RobbinsKersten Direct, and will provide fundraising and marketing solutions to regional food banks, animal care, and chapter-based nonprofit organizations nationally.

The acquisition deepens RobbinsKersten Direct’s commitment to the nonprofit food bank sector where RKD has provided marketing and fundraising services since 1997, and which Alpha Dog Marketing has served since 2006. The acquisition also provides RKD a strong presence within the animal shelter and local/regional humane society sector, which market leader Alpha Dog Marketing has served since 2006.
RobbinsKersten Direct is a premier provider of integrated multi-channel fundraising and marketing services to nonprofit organizations throughout the United States and Canada. A winner of numerous no…
Read more