Mastering Donor Centricity

1. Timely Response. Make the time between donation and receipt as short as possible. The
longer it takes the more likely your donor is to think that their donation is
unimportant.
2. Appreciative and Relevant Acknowledgements. Your thank you notes need to be ‘love letters’ and should include
language that mirrors the theme of your ‘ask’ message. It should be
personalized specifically for your donor. This will encourage your donor to
give again in the future.
3. Inspire Through
Newsletters. Use your newsletter to connect your donors back to why they are
supporting you first, and then continue to let your donors know that they are
making a difference. Making your organizational newsletter language reflect
‘You/because of you’ will steward and inspire them to keep making donations and
stay connected to your cause. We have great tips about reworking your
newsletter language and content placement. (http://blog.alphadogmktg.com/2014/05/creating-newsletter-that-works.html)
4. Internet
Friendly. Make online giving simple and easy to use. Supporters will give online if
the donation form is easier than giving though the mail. It should be fast and
convenient. Also, if your website is not yet mobile optimized, it’s time to
move forward quickly. We can help!
5. Adapt. Donor centricity and satisfaction is an ever
revolving door. Asking one time for feedback is not enough. Continually make
adjustments on what your donor base best responds to.
Increasing your donor centric practices will increase retention rates and
new donor growth. Word will spread how wonderful your agency is in providing
the best services for a cause that resonates with your donor and how
appreciative your agency is of their support. Alpha Dog Marketing is here to
help you measure your agency’s donor centricity to see how you performed before
and after becoming donor centric.
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