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Increasing Your Donor Referrals

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You know better than anyone how hypercompetitive it is for nonprofit organizations to acquire new donors that are loyal and engaged. Getting donor referrals are an excellent way to fight through the fundraising clutter. Follow these steps to help with donor referrals:

1.Analyze Your Online Traffic: When you understand where your traffic is coming from and how that traffic is engaging with your organization, you can make a smart decision on how to ask for more referrals from current donors.

2.Ask the Right Way: Asking for a recommendation is important but in order to be successful, you should be asking for referrals the right way. Your ‘ask’ message should be tailored to the targeted audience.

3.Remind Your Donors to Refer: Take every opportunity to remind your current donors about referring their friends, family, and business associates. Include your referral message in all forms of marketing media and campaigns.

4.Engage in Active Feedback: Is your website easy to navigate? Is it easy…