Posts

Showing posts from July, 2014

Give Your Website a Facelift: 7 Ways to Digitally Renovate

Image
In today's world, the fastest way to get information is to simply go online. Type your organization's name in a search engine, and within milliseconds, you have a list of results, including a link to your website.

Your website serves as a first impression, an educational resource, an engagement tool and a donation method. Keeping your site updated and user-friendly should be a digital priority, especially if you're driving people to your website.

Here are 7 ways to renovate your organization's website:

1. Pull the "donate" button out of hiding
Potential donors don't want to work to make a donation, so they shouldn't have to hunt for your "donate" button. A "donate" button should always be positioned on your homepage before the fold - scrolling to find the button is a no-no. This doesn't mean throw the button smack-dab in the middle of the screen, but it should appear toward the top of the homepage.

The button itself should cont…

4 Steps to Better New Donor Retention

Image
Congratulations - you've got new donors! Now what? You've made it past the first major hurdle of securing the first gift, but what about the second gift? Currently, the national median first-year retention rate is 27.3% - so roughly three out of every four new donors won't make it to year two.

This is a disheartening stat for any organization, especially when you've invested valuable time and money into acquiring these new donors. But rest assured - there are easily implemented strategies that will help you retain more new donors and get that crucial second gift. Acquire better donors
It's simple - if you want to improve your first-year retention rate, start by bringing in higher quality donors. These are the folks who are not only more likely to make a second gift, but will also pay back their cost of acquisition faster. Yes, it is important to have revenue now, but bringing in a ton of donors at low giving levels (think under $25) doesn't help long-term value …