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What Does "The Next Generation of Giving" Mean for You?

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We've been reading a lot lately about Blackbaud's recent report, The Next Generation of American Giving, and if you haven't already read it, be sure to download a copy of the findings or skim over the accompanying infographic. But to hold you over in the meantime, here are a few of our takeaways: Boomers (ages 49-67) account for 43% of total giving, while Generation X and Generation Y combined (ages 48 and under) account for 31% of giving. So while it is important to reach out to your younger donors, your core group is over the age of 50 and still responds through traditional offline channels such as direct mail.Now, more than ever, your organization should be using a multichannel approach to reach out to donors because even though digital fundraising is on the rise, your direct mail program is still your fundraising foundation. Sending an e-blast that mirrors a recent direct mail appeal is a great and relatively easy starting point for multichannel fundraising. Also noted…