Practice Good Hygiene

Practice good database hygiene, that is! Now that summer is in full-swing, there's no better time to clean, organize, and polish your donor database. With BIG mailings in the not so distant future, the summer months are the perfect opportunity to give your database a refresh. Here are a couple ways to get your database in tip-top shape:
  • Update Addresses
  • Don't forget to go into your database and update donor accounts using the National Change of Address report provided after each mailing - it's easier to update a handful of accounts than let the updates pile up.
  • Remove Duplicates
  • Two is usually better than one but NOT in the case of donor accounts. From time to time, multiple accounts are created for the same donor - maybe a name was spelled wrong or a donor got married. Use your Possible Duplicate Report to find those pesky duplicates, decide which account to keep, and merge the records.
  • Correct Undeliverable Addresses
  • Another headache inducer is mailing to undeliverable addresses. Using your corrected address reports, update donor accounts with the deliverable addresses provided to ensure you won't receive the dreaded returned mail.
  • Conduct Data Overlay
  • Once you've given your database a thorough cleaning, it's time to polish it and make it shine. Data overlay matches donors in your database to a national database containing demographic and psychographic info about your donors. This information helps you to strategize how to increase contributions and commitments from your donors. We can also run phone number and email appends to build your email and phone number list. This can be especially beneficial before a voice broadcast or e-blast
If you haven't updated your database in a while, now is a great time to find that stack of reports and get cleaning! You've got plenty of time to get that database revitalized for holiday, year-end, and New Year mailings. As always, feel free to reach out to us  - we provide great cleaning tips or can help you start a database rejuvenation. Happy cleaning!

Your furry friend,


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