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Showing posts from 2013

Extra, extra! Read all about it!

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Our latest issue of Embark is hot off the press and available to read here! In this month's issue, we've got some valuable tidbits for your fourth quarter (and upcoming year). Speaking of which, can you believe 2013 is almost over?! Remember, we love to hear from you! Let us know how you're gearing up for your holiday and year-end campaigns

Your furry friend,

What Does "The Next Generation of Giving" Mean for You?

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We've been reading a lot lately about Blackbaud's recent report, The Next Generation of American Giving, and if you haven't already read it, be sure to download a copy of the findings or skim over the accompanying infographic. But to hold you over in the meantime, here are a few of our takeaways: Boomers (ages 49-67) account for 43% of total giving, while Generation X and Generation Y combined (ages 48 and under) account for 31% of giving. So while it is important to reach out to your younger donors, your core group is over the age of 50 and still responds through traditional offline channels such as direct mail.Now, more than ever, your organization should be using a multichannel approach to reach out to donors because even though digital fundraising is on the rise, your direct mail program is still your fundraising foundation. Sending an e-blast that mirrors a recent direct mail appeal is a great and relatively easy starting point for multichannel fundraising. Also noted…

Practice Good Hygiene

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Practice good database hygiene, that is! Now that summer is in full-swing, there's no better time to clean, organize, and polish your donor database. With BIG mailings in the not so distant future, the summer months are the perfect opportunity to give your database a refresh. Here are a couple ways to get your database in tip-top shape: Update Addresses Don't forget to go into your database and update donor accounts using the National Change of Address report provided after each mailing - it's easier to update a handful of accounts than let the updates pile up. Remove Duplicates Two is usually better than one but NOT in the case of donor accounts. From time to time, multiple accounts are created for the same donor - maybe a name was spelled wrong or a donor got married. Use your Possible Duplicate Report to find those pesky duplicates, decide which account to keep, and merge the records. Correct Undeliverable Addresses Another headache inducer is mailing to undeliverable a…

Go Big...Go Outdoor!

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I'm partial to anything best enjoyed outside: napping in the grass, taking my owner for a walk, mingling with (and chasing) my neighbors, and, of course, advertising.

Outdoor advertising is one of the most unique and cost-effective marketing campaign strategies. And I'm not just talking standard billboards. Go super-size with transit ads, digital billboards, and wallscapes. Maybe you're saying, "But, Alphie, I already use print ads. Why should I go outdoors?" Great question! Going outside not only keeps you from having an accident in the house BUT outdoor ads put your organization and message at top of mind in the community prior to a direct mailing or e-blast appeal. And donors (and prospects) will see your campaign everyday!

When your donors and prospects receive your direct mail or e-blast appeal, they will recognize your organization/message and, therefore, be more likely to open your appeal and make a gift. Choosing a variety of ad locations will also ensure…