Showing posts from June, 2011

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QR (quick response) Codes are QR (quite right)

Happy day, everyone! Wow, don't know about where you are, but here, it was surely the "me" days of summer! Woo-wee, it was a scorcher here earlier this week.

The hot topic around Alpha Dog Marketing are codes! QR (quick response) codes that is! They are a simple way to drive traffic to a specific website of your choice. QR codes are a small 2-dimensional bar code (like the one to the left - and no, they don't have to be this large...) that you (our client) can put on your appeals to prospects and donors. Upon receiving the appeal...the donor or prospect will be able to scan the code with their smart phone, sending them directly to the website you decided on earlier (most likely, your donate page). This is a super way to have your letter become an interactive piece!

We will be incorporating these on your appeals from now on (hip hip hooray!)...and it doesn't cost you a single cent more (...again...hip hip hooray!). 

Want to try to scan this code for yourself? Great! …

Investing In Your Impact (Part II of II)

Hiya! I'm back with Part II...if you are just tuning in, read Part I here.
The strategies and solutions we offer our partners are designed to maximize the value of each donor:
AcquisitionAdd valuable new donors that will have a lifetime impact on your organization’s fundraising success.
As you add new donors to your list, develop their value by reaching out with the right message and the right time. Building a relationship with your donor will create more value as the new donors become the core of your list.

ConversionMove donors up the giving pyramid. Turn core donors into major contributors and recruit qualified donors into special donor groups. Or, convert donors from one group to another (for example, capital campaign donors into annual giving donors or event donors into monthly giving)

Retention Keep donors on your list and (actively) giving with consistent quality communications. With a good plan in place, you will have the foundation to retain donors and maximiz…