reach ppl & raise $ w TXT

Now, for introductions...Everyone, this is Marke (pronounced Mar-kay)...my bestie feline friend. Marke, this is everyone.
Mobile texting has definitely caught on as one of the newest ways to raise money fast. The earthquakes in Haiti and Japan have highlighted how quickly people will respond to support a cause with small donations that add up to a huge impact.
Publicity is crucial in mobile giving campaigns. It simply isn’t worth your money if you don’t invest the time to publicize it. Use every channel you have to let potential donors know how easy it is to give via text: online, news conferences, public events, really anywhere and everywhere you can. Integrating a mobile campaign as a part of your direct mail, e-blasts, and website can work as a long-term fundraising strategy. But a short time frame that creates a sense of urgency also tends to motivate more people to give right away. If you have a service in place prepared to go, you can be ready to fundraise using mobile texting to fill an immediate need during a crisis, to respond to a current event in your community, to take advantage of a partnership opportunity, or for any special project.
mmmm-yes-I think that's all I have to say, yes, be well dear friends of Alphie, Ciao.
Marke, the Marketing Cat
mmmm-yes-I think that's all I have to say, yes, be well dear friends of Alphie, Ciao.
Marke, the Marketing Cat
Source: mGive Foundation, Text Giving Donor Survey Report (January 2011)
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