reach ppl & raise $ w TXT

By Emily Edwards -
It is so doggone nice outside this week in Nebraska, I'm tossing the ball to a friend to fill you in about texting. Not just texting your bff (best feline friend), but having your donors text donations to your non-profit. I know. Totally pawsome, right?

Now, for introductions...Everyone, this is Marke (pronounced Mar-kay)...my bestie feline friend. Marke, this is everyone. 

Ciao, friends, so pleased to meet you.
Mobile texting has definitely caught on as one of the newest ways to raise money fast. The earthquakes in Haiti and Japan have highlighted how quickly people will respond to support a cause with small donations that add up to a huge impact.

 No doubt about it, the texting phenomenon is a way to reach out to a younger demographic, inviting them to get to know your organization and support your mission. But it is so much more than the $10 donation you get from the text campaign. A text contribution is often an important cultivation step for higher future giving, according to a recent report commissioned by the mGive Foundation (www.mgive.org). In their survey, 86% of respondents who give to an organization via text are willing to consider giving larger amounts via other channels.
Publicity is crucial in mobile giving campaigns. It simply isn’t worth your money if you don’t invest the time to publicize it. Use every channel you have to let potential donors know how easy it is to give via text: online, news conferences, public events, really anywhere and everywhere you can. Integrating a mobile campaign as a part of your direct mail, e-blasts, and website can work as a long-term fundraising strategy. But a short time frame that creates a sense of urgency also tends to motivate more people to give right away. If you have a service in place prepared to go, you can be ready to fundraise using mobile texting to fill an immediate need during a crisis, to respond to a current event in your community, to take advantage of a partnership opportunity, or for any special project.  

mmmm-yes-I think that's all I have to say, yes, be well dear friends of Alphie, Ciao. 

Marke, the Marketing Cat
Source: mGive Foundation, Text Giving Donor Survey Report (January 2011)

Comments

Post a Comment

Popular posts from this blog

Building A Stronger Brand

By -
Image
Over the next few months, your organization will be sending numerous appeals, posts, emails, and messages into the world. It is vital that what you send your supporters reflects your mission and brand. The one simple tip in this blog post: check your campaign message before publishing.
Define Your Brand

To successfully execute consistent brand messaging, you will need to have a clear idea of what your brand is. This includes logo specifications, colors, tagline, fonts, slogans, mission statement, etc. It also includes your voice, target audience, how you tell stories, the kind of pictures you use, your programs, motivation for making a difference, and more. Your brand is how the outside world perceives your organization.
Do Your Homework

Below is a comprehensive tool to plan your brand messaging. (click to enlarge) You can click HERE for a worksheet version to fill out your own information. This plan is easy to follow and can be posted around the office to make everyone aware of the orga…
Read more

Twitter changes logo, time for you to as well

By -
Image
Times change and, so do logos. Most recently, Twitter has a new look. So, this is a great time for you to take a look at your social media icons. Some questions to ask yourself:
Is there a social media button I am missing in my email signature, on my letterhead, in my newsletter, on my blog/website?Is there a social media button that needs to be taken off? Perhaps you started out using a lot of different outlets and have slowly narrowed it to the ones that work for your mission.Are your icons linked to the correct location or linked at all? (they should be!)Are you using the correct and "official" logo for each social media outlet? You can read up on the new logo and requirements (there aren't that many) here, and download them from there as well.

Happy Tweeting, my fine feathered friends!

Your furry friend,

Read more

2016 #GivingTuesday Planning Kit

By -
Image
November 29th will mark the 5th annual #GivingTuesday – a globally recognized day of giving fueled by the power of collaboration and social media promotion. It was originally created to support and celebrate not-for-profit organizations and now kicks off the holiday giving season.
October is the perfect time to start planning for this day of giving. RKD Alpha Dog's #GivingTuesday kit will allow you to see why you need to participate in this day, how to strategize your promotional efforts, set your campaign plan, determine content and goals, offer a checklist and a plan of action to get you started down a path to success.

Your furry friend,


Read more