Showing posts from February, 2011

Say Hello to More Responses

Howlo! What if you could increase your response rate on your next direct mail campaign? It can be as easy as making a phone call. By creating a companion voice broadcast to enhance your next direct mail campaign, you can turn up the volume (orPump Up The Volume if you are MARRS) on your response rate. We recently had a client who experienced a 73% (!) increase in response rate when they added a voice broadcast to their marketing mix right before a major direct mail appeal. More donors responding multiplied by the average gift per donor = more money for your mission. Now that's pumping up the volume. The use of integrated marketing not only dramatically increases your reach, but also frequency, which improves recognition and top-of-mind awareness. A pawsitively effective fundraising campaign uses integrated marketing to raise your profile and then direct mail comes along behind to collect the money. Want to hear us bark a bit about voice broadcasting? Call us! Operators are standing …

Paws were made for walkin...

I was out for my...uh...morning walk and this is what I saw! Remember, walking (with or without a dog...but preferably with a cute and cuddly one like me) is a great way to keep yourself and your dog happy and healthy

Everybody sing it now...these paws were made for walkin...that's just what they'll do...

P.S. Do you have a favorite routine or route you take on your walk or run?

Integrated Marketing Strategies

The answer you will get will more than likely be "no" until you ask. So..."how" and "how often" you ask are of critical importance.

Direct mail, newsletters, brochures. eblasts, online catalogs, mobile messaging. Print and broadcast media, space advertising. How about all of the above? An integrated campaign used through many mediums will maximize exposure and broaden the return of your investment. Think 1 + 1 = whatever you want it to be (even dog biscuits and a frisbee if that's really what you want). Adding layers of messaging to your campaign will boost responses and serves as great PR for your mission.

Picture this: Your donor has received a voice broadcast message about the growing need in your service area. The next day, a newsletter comes in the mail with a personal story that shows how you fill that need. A couple of days later, there is an email in their inbox asking them to donate. Each message is enhanced by the other communications.

Sounds …

Do you like-like us?

Having a facebook page seems to be a very fast growing trend in the business world. What used to be "just something those young wippersnappers do to talk to their friends" is now a very important tool for businesses...from nonprofits to Fortune 500's.

In fact, this article shows that 71% of Fortune 500's have a Facebook page, and 59% have Twitter accounts. wowza! But it isn't just for profit businesses that are making a go at social media. Lots of Humane Society's and Food Banks are using it very successfully. It's a great way to keep in touch with anyone and everyone interested in your mission.

Just off the top of my furry head, a few ways these platforms can work for you:
- a call for volunteers
- promote events
- event reminders
- share stats specific to your community or nation wide
- promote/thank sponsors
- press releases
- media mentions
- goals reached
- jobs offered
- promote your blog
- run contests/games
- start a conversation
- Q & A sessions

Spam Scrapers

Spam! Eeegads, what a frustrating aspect of the online world. Sometimes it just seems like your chasing your tail, doesn't it? And, it's pawbably not going to be going anywhere either. But, there are ways to help yourself and your inbox. Here are a couple helpful hints:

1) Create 2 email addresses. One for your mom, aunt Mary and your fellow litter mates...and then another email address to use solely for any online registrations... blogging... purchases from Pets-R-Purrfic, etc. If you are diligent with this separation, your family and friend email address will be less likely to be infiltrated with spam.

2) Don't post your email address online. By posting are making a spammers job of finding (scraping) email addresses a lot easier. There are programs that "scrape" email addresses from the web. I know, frustrating, right?

If you are sending out e-news of any kind, it's recommended to use "email me here" and link your emai…