Posts

Showing posts from August, 2010

Tiny Makes a Big Impact

Image
Are you tweeting? Are you blogging? Are you facebooking?Are you what-ever-is-coming-nexting? If you like to link your readers/followers/friends to places all over the internet, you are used to copy and pasting links, right? But whoa there, some of those web addresses are super duper long...what do you do then? Sure, you can copy that whole address as your link, but ugh! All those letters and numbers in a long continuous string just doesn't do anything for the feel of your post. And what about twitter? Having 140 characters to use is usually fine, but with a really long link, you won't get said what you want to say.

Tinyurl.com is there for you. Such a great name too. So...so...so self explanatory! This site...you guessed it, makes tiny urls (web addresses) for you to use wherever you deem necessary.
Just copy the super duper long url address and paste it in the box in the middle of the screen (shown below) on tinyurl. then click "Make TinyURL!"
And -abracadabra-there …

NCOA – My new favorite treats?

Image
I was hanging out in one of the account manager’s offices, and she said something about ‘En-Cee-Oh-Ayh.’ My ears immediately perked up...ooohh! Is that a new, exotic snack for me?!

Well, I found out it actually isn't a new doggie snack from faraway lands. Actually, NCOA processing is something Alpha Dog provides to its clients to make sure they’re compliant with the United States Postal Service regulations.

Did you know that more than 43 million Americans change their address annually? Wow!! Those people who move fill out those change of address forms through the USPS, who compiles them into a big NCOA database (National Change of Address). Neato!

AND as of 2008, if you mail to anyone (whether it’s first class or standard class), you have to make sure your database has their correct information. But wait…how are our clients supposed to do that?!

Have no fear! Every time you mail with Alpha Dog, your data will be checked against the NCOA database, and you’ll receive the updated informa…

Ok great, but what time?

Image
A few weeks ago, we talked about what day is the best day to send out e-news...and some fellow pack members asked the next obvious question....what's for lunch?

That actually was the first question they asked, but it was followed shortly after by, "Ok Alphie that's great and all, but what's the best time to send out e-news?"

Super question!
(A quick-like-one-sentence-recap of what day works best: You have to test different days and figure out what works best for your business depending on who your audience is and what your appeal is trying to accomplish.)

By gosh by golly, that is exactly what you have to do here too! A few industry wide thoughts on this very subject:
1)best time to send is between 11am-noon and right after lunch to 3 pm weekdays.
2)best time to send is between 8-10am and 4-6pm weekdays.

No kidding! Some say one, some say another. Here's what I say:
1)Avoid late in the work day, people trying to clean out their inbox for the day.
2)Avoid early morni…